Meal Master case study
About the App
Meal Master is a meal planning app that customizes its meals to your personal health and dietary needs. You can set your content to be provided as per your health situation. The app can partner with groceries to deliver healthy items online directly from the app.
The Process
- Research
- User Persona
- Ideate
- Design
- Prototype
- Test
User Research
Case Study
The Problem
- People are having difficulties with maintaining a healthy eating lifestyle
- User spends a long time planning their meals and shopping for groceries
- User finds it difficult to find suitable recipes for themselves. Everybody is different and unique.
The Solution
- A user-guided meal planner which provides recipes containing ingredients that are beneficial for each particular user.
- An available interface that allows you to create, and order your shopping list.
User Persona
Meet Lisa
Lisa, 32, is a full time Digital Marketer, and a mother of two. She lives in Ramat Gan.
Lisa suffers from an iron deficiency and has low blood pressure, she does not know which foods would be beneficial to her health.
Her long hours and tight schedule make it challenging to find and cook a variety of recipes that are healthy.
Frustrations
- Often spends long hours searching for recipes, shopping for groceries.
- Suffers from health issues that are unique to her.
Goals
- Live a healthier lifestyle and feel better overall
- Enjoy a variety of healthy, delicious recipes in a convenient and easy manner
Lisa Brown, 32
- Female
- Mother of 2
- Ramat Gan, Israel
- Digital Marketing
- Iron deficient, low blood sugar
- Cooks for her family
User Flow
Returning users can log in from the splash screen and go straight to their meal plan.
Cook a recipe
Not feeling it? Change the meal for a different one.
Shop and order
Information Architecture
Menu
- Self plan
- Redo quiz
- Log out
Recipe Collection
- Saved
- Liked
Search
- Filter
- Save
Choose Day
- Change meal
- View recipe
- Ingredients
- Instructions
- Nutrition value
Shopping Cart
- View ingredient
- Add ingredient
- Filter
- Search
- Choose
- Add to list
- Choose store
- Choose address
- Credit card details
- Place order
- Delivery info
Wireframes
Style Guidelines
Typography
Colors
Iconography
Final Design
Splash Screen
For the splash screen I decided to keep it clean and simple
Onboarding
Welcome screens introduce new users with the main app features
Customize your plan
User friendly quiz to determine users' health and food preferences
My Meal Plan
Weekly recipes displayed, with the option to view or replace each individual recipe
Recipes
Every recipe has all necessary information about the meal: ingredients, instructions, and nutrition value.
Create my own plan
This alternative flow allows the user to add recipes on their own, as opposed to having them generated automatically.
Shopping List
Ingredients can conveniently be added directly to the shopping list
Checkout
User fills their delivery details and places the order. The groceries are on their way!
Click to launch interactive prototype
Thank you
for watching!
